I'm a passionate promoter of cultural innovation.
Artists will always create great art, but we need to reinvent
the way we present their work to the audience. Why?

News
Cultural Innovation Prize 2014
Cultural Innovation Prize 2014
Johan Idema among the prize finalists
Johan Idema has been shortlisted for the first edition of the Cultural Innovation International Prize. His project, tentatively called ‘Art Meal’,…
Publication
Rethinking Live Classical Music
Rethinking Live Classical Music
A call to rethink live classical music
Present! – Rethinking Live Classical Music by Johan Idema is a call to rethink live classical music. To do so,…
Project
Wolfgang – discover the music
Wolfgang – discover the music
Innovative app for live classical music
Wolfgang is an innovative smartphone app for live classical music. During a concert Wolfgang provides the audience with narrative explanation…
News
The Museum of Classical Music
The Museum of Classical Music
Klassisk publishes excerpt from 'Present!'
Klassisk, a Norwegian trade association for classical music, published an excerpt from my book 'Present! Rethinking Live Classical Music' (warning:…