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Museum Minutes

How to watch art longer and better

Museum Minutes is an exhibition with a mission. It showcases how we can improve and innovate the interaction of museum visitors with art. Museum Minutes is initiated by Johan Idema and included workshops for museum professionals, extensive audience research and a symposium to discuss the final results.

The Kunsthal Rotterdam and the Gemeentemuseum The Hague invited four communication experts to curate an exhibition in which art works were presented in new, refreshing ways. The exhibition was presented in fall 2012 at the Kunsthal Rotterdam, and included works from the art collection of the Gemeentemuseum The Hague.