Everyone with ideas and ambitions knows that making plans is the crucial step between imagination and realisation. A sound plan makes the difference between dreaming and doing. With the book ‘Sticky Sentence – and 50 other tips for sound plans’ Johan Idema presents tips, ideas and strategies for making and presenting successful plans. Including many cases from museums, theaters and festivals, ‘Sticky Sentence’ offers invaluable practical advice for both artists and arts institutions. Everyone who wants to see their plans rewarded should read this book.